Overview

Overview:

Calling all rule-breakers, innovators & fun-loving self-starters! Are you smart, sassy & scrappy? Do you love to laugh out loud? You’re just what we’re lookin’ for, Gorgeous!

 

We’re Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Founded in 1976 by twins Jean & Jane Ford in San Francisco, today we’re in 59 countries with more than 3,000 BrowBars & 6,000 trained service experts worldwide. At Benefit, we believe laughter is the best cosmetic, because when we’re laughing & having fun, that’s when we’re our most beautiful. We’re known to work smart & laugh hard. Sound like you? You’ve come to the right place! 

 

Benefit Cosmetics have an exciting opportunity available for a CRM Manager to join the team. To develop, implement and drive CRM strategy across owned and etailer platforms, taking a test and learn, data driven approach to all activity. Drive in-depth data analysis and learnings across all ecom channels and platforms to build robust data insights, ensuring continual optimisation and enhancement of the customer journey and experience.

Responsibilities:

  • Work with Senior CRM Manager to propose ongoing CRM strategy for full year outlining timings and proposed segmentation
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  • Management and optimisation of email calendar in alignment with CRM, boutique store communications and Benefitcosmetics.com including ongoing optimisation and review of trigger series
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  • Ownership of all etailer CRM activity working closely with Senior Ecommerce Manager and Senior CRM Manager– from strategic and budgetary planning through to implementation
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  • Work with etailers on reporting and analysis of all implemented activity and circulate finding and learnings to wider group with insights and recommendations for future activity
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  • Own our reporting infrastructure, delivering insights back to the business
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  • Work closely with the digital, and PR teams to ensure full collaboration across teams, maximising opportunities around influencer marketing and content
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  • Use our CDP Bloomreach to build strategies to driving relevant and timely customer experiences aligned with the wider CRM strategy
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  • Support loyalty team in the role out of loyalty including customer segmentation strategies
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  • Work with senior CRM Manager on ongoing optimisation of all data touchpoints and data collection points in alignment with GDPR guidelines
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  • Work across the CRM and ecommerce teams to drive all marketing plans from concept creation, strategy through to implementation and measurement
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  • Manage the CRM sample pot and plan proactive initiatives for how these can be best utilised
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  •  Build an ongoing review strategy with the aim of effectively increasing reviews on site and on google
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  • Manage CRM innovation strategies and identify opportunities within this space to provide a best in class CRM strategy and liase with our agency to bring these to life, thinking tactically of the best ways to driving revenue for the brand

Job Type: Permanent Full-Time
Location Detail: Marconi Building, New Street, Chelmsford, Essex, CM1 1PH

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