Overview
What you’ll be doing
Reporting to one of our Senior Marketing Managers you’ll lead the global marketing activity for one of our core areas, Science, helping us to reach more people in more places, growing our sales. You’ll be working collaboratively with key colleagues in product, sales and marketing and will identifying opportunity, delivering creative multi-channel campaigns to support our ambitious growth strategy. You’ll be responsible for marketing a range of products, Professional Development and digital solutions.
You’ll:
- Plan, create and execute all global marketing activities across relevant channels to drive direct revenue and sales leads of all products, solutions and services
- Deliver regular analysis and reporting on KPIs (such as ROI, number of leads, direct sales etc) and effectiveness of marketing channels to help refine future campaigns
- Develop core understanding of market need & challenges to generate market centric customer value propositions and messaging for direct activity and sales enablement/support
- Develop personas/segmentation strategies to refine messaging and activity, leveraging data /market research/competitor insights
- Establish and maintain productive collaboration across product and sales colleagues to deliver success
- Co-ordinate the design, production and distribution of marketing, in print and digital formats with internal teams and suppliers, negotiating on price and service levels
- Contribute to new product, solutions and services proposals helping to shape the proposition and pitch
Who we are looking for
We’re looking for a creative, results-driven team player, with demonstrable experience of creating customer-focused propositions and creative campaigns that deliver results. We need someone who is brave enough to take risks, trialling and testing new approaches whilst being able to analyse success and learn from the things that didn’t work so well.
We’d like you to be able to demonstrate:
- Experience of marketing digital services and solutions, with impact, across digital and traditional channels
- The ability to juggle numerous projects
- Excellent communication skills, and the ability to contribute to cross-functional teams, sharing informed opinions and insights to support and challenge colleagues
- Data literacy
- Ability to support business objectives with marketing tactics
- A focus on customers and business objectives, combining both elements into everything you do
- Understanding of the customer journey and stages within that where you can add improvement for impact from interest to purchase to renewal / repurchase
- Understanding of the global landscape and the marketing channels, cultural sensitivities and customer needs within key regions and / or education experience would be ideal
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 28 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 community days per year, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at our offices in Sheffield, Edinburgh and Banbury, with a blend of in-office (3 days) and homeworking (2 days) per week.
Who we are and what we do
Hodder Education is more than a creator of quality content, product and services. For over 150 years we have worked closely with educators, academics, awarding bodies, partners and learners to design and deliver focused, accessible, flexible, pedagogically robust solutions to help teachers to teach and students to learn, wherever they are in the world.
We are part of Hachette UK and have a unique independence in the market that enables us to give our attention to the most important element within our company – our customers; schools & colleges, teachers, learners, parents and caregivers.
Our success is rooted in our values: putting teachers and students at the heart of what we do, improving quality year on year in our practices and our products, working collaboratively, and being trustworthy in what we do and how we work.
We’ve got ambitious growth strategies and we’re looking for a talented Associate Marketing Manager to join our team and help drive that global growth.
Our Commitment
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org
Salary:
From £33,000, dependent on experience and location (+bonus +benefits)
